If the child wants to sell more and expand the sales of lemonade, considering the word scaling ‘up’ would mean that the child will have to have more lemonade booths. To understand these two clearly, let’s take an example of a kid selling lemonade on the street. Proportionate growth of all parts of a company, and.The word ‘scaling’ in the business sense refers to two things – Thus, if we apply the word to any company’s full-throttle advertising campaign, it would be called ‘marketing blitz’. The German word ‘blitz’ has been long used in English to describe anything with lighting speed. The word ‘Blitzscaling’ was recently conjoined from the two words, ‘blitz’ meaning lightning, and ‘scaling’ which simply means ‘scaling up’. Adding to that list, Uber, Snapchat, Twitter, LinkedIn, and many others have replaced the earlier industrial age giants such as Coca-Cola, Royal Dutch Shell, General Electric, ExxonMobil, etc.īlitzscaling (2018) by Reid Hoffman and Chris Yeh discusses the new and revolutionary model of growth that has taken the business world by storm. Apple, Google, Facebook, Amazon, Microsoft, and about 150 more tech companies of the Silicon Valley, today dominate the world economy. Somewhere during the latter half of the 1990s, the world of business saw a number of scrappy start-ups suddenly skyrocketing and ballooning into the big, world-conquering giants they are today.
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